Operator story
Maria Chen
Owner & Chef, Valley Pho House
Sacramento, CA · Vietnamese-American · HF customer since 2022
My HF rep speaks Vietnamese with my mom when she handles a delivery, and English with me when we sit down to plan the next month. That sounds small. It is not small.
I've been with HF Foods since I opened the restaurant. When I started, I called four distributors. Three of them sent me a generic catalog and a sales script. HF sent a person who walked the walk-in with me, asked what I cooked, and built a starting order around my actual menu — not a template.
Four years later that same rep still picks up when I call. He knows my mom — she co-owns the place with me and signs for receiving — and he speaks Vietnamese with her when there is a question on a delivery. When we sit down to plan the next month, he and I do that in English. That kind of personal relationship is rare in this business.
The product has been the other reason. Their fish sauce, their rice noodles, their proteins — I can taste the difference, my customers can taste the difference, and I haven't had a quality complaint about anything HF delivered in over a year.
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