Skip to content
HF Foods Group
Become a Customer

About HF Foods

A national distributor, built around the independent kitchen.

We're a publicly-traded specialty foodservice distributor (NASDAQ: HFFG) whose core business is serving independent restaurants the way independents deserve to be served — with curated product, multilingual reps, and the personal touch the giants gave up on.

Our story

From one warehouse in North Carolina to a national network.

HF Foods didn't start as a national distributor. It started as a single regional specialty operator — Han Feng, in Greensboro, North Carolina — founded by people who understood that an independent restaurant deserves a distributor who shows up.

Decades later, we are sixteen operating companies under one public company, serving every contiguous state. The scale is national. The operating philosophy hasn't changed.

  1. 1997

    Han Feng founded

    Our oldest operating company, Han Feng Inc., is founded in Greensboro, North Carolina — supplying independent restaurants in the Southeast.

  2. 2000s

    Regional buildout

    A new generation of regional specialty distributors emerges across the country — the operators who would later combine to form HF Foods Group.

  3. 2018

    NASDAQ listing

    HF Foods Group Inc. begins trading publicly on NASDAQ under the ticker HFFG.

  4. 2019

    B&R Global merger

    A transformative combination with B&R Global Holdings adds West Coast scale and brings the network into all 48 contiguous states.

  5. Today

    A national specialty distributor

    Sixteen operating subsidiaries delivering to thousands of independent restaurants nationwide — same operating philosophy as the day Han Feng opened in Greensboro.

What we believe

Restaurant operators deserve a distributor that gets it.

  • Service is product.

    A delivery window is a promise. A rep who knows your menu is a working partnership. We sell ingredients but we ship reliability.

  • Specialty by design.

    We curate for restaurants — not big-box buying decisions. Our buyers source the way you would, if you had time to source.

  • National. Independent.

    We have the scale of a national distributor and the discipline of the independent restaurant world we grew out of.

  • Multilingual by default.

    Mandarin, Cantonese, English, Spanish. Whatever language your kitchen runs in, we have a rep who runs in it too.

  • Quality, then price.

    We negotiate hard, but never on the part that lands on the plate. Quality fails are someone else’s problem — they shouldn’t be yours.

  • Tools that help.

    Our customer portal and mobile app give operators the catalog, ordering, and reorder list — built around how a kitchen actually works.

Leadership

The team running HF Foods.

Our executive team has decades of combined experience across foodservice distribution, public company operations, finance, and supply chain.

  • Headshot of Felix Lin, Chief Executive Officer & President of HF Foods Group

    Felix Lin

    Chief Executive Officer & President

  • Headshot of Christine Chang, Chief Administrative Officer of HF Foods Group

    Christine Chang

    Chief Administrative Officer

  • Headshot of Paul McGarry, Chief Financial Officer of HF Foods Group

    Paul McGarry

    Chief Financial Officer

  • Headshot of Jason White, SVP, Business Optimization of HF Foods Group

    Jason White

    SVP, Business Optimization

  • Headshot of Paul Guan, VP, DC Operations of HF Foods Group

    Paul Guan

    VP, DC Operations

Operating subsidiaries

Sixteen companies. One commitment.

Each of our operating subsidiaries is a regional specialty distributor with deep customer relationships in its territory. Together, they form the HF Foods national network.

See the full distribution network →

Investor relations

Public company. Private discipline.

HF Foods Group is listed on NASDAQ under the ticker HFFG. Quarterly filings, news releases, and corporate governance information are available on our investor relations site.

Investor Relations News Releases